In today’s digital age, social media is an essential tool for businesses looking to grow and reach their target audience. We’ll be reviewing a powerful and free tool to help streamline operations between your bussiness and the social media marketing agency you choose to hire by showing you how to add an outside agency to Facebook Meta Business Suite.
Managing social media accounts can be time-consuming and complex, especially for small businesses or those without a dedicated marketing team. That’s why working with an outside agency can be so beneficial. You get professionals with sharp knowledge without the cost of hiring and managing an employee. An agency can bring in expertise, fresh ideas, and the resources needed to improve a business’s social media presence, engage with their audience, and drive more sales. With an agency partner, businesses can focus on their core operations while still having a strong social media presence, and ultimately grow their business.
To make your job as a business owner easier, and to ensure the streamline of social media management, it is imperative that you add your hired outside agency as a partner to your business’s Facebook Meta Business Suite. Let’s review these steps together.
What is Facebook Meta Business Suite?
Facebook Meta Business Suite (formerly known as Facebook Business Manager) is a powerful tool that allows businesses to manage their Facebook, Instagram, and other social media accounts in one place. You can schedule content and interact with comments with this tool. It helps businesses stay organized and streamline their social media marketing efforts.
Why Add an Outside Agency to Facebook Meta Business Suite?
Adding an outside agency to Facebook Meta Business Suite can help streamline all parts of social media management. Adding an outside agency to your Facebook Meta Business Suite gives them the right tools to schedule content, engage with users, and pull analytics.
How to Add an Outside Agency to Facebook Meta Business Suite
Step 1: Create a Business Manager Account
The first step to adding an outside agency to Facebook Meta Business Suite is to create a Business Manager account. This is the central hub where businesses can manage their social media accounts and grant access to others. To create a Business Manager account, go to business.facebook.com and follow the instructions to set up your account.
Step 2: Assign People to Manage the Account
Once you have set up your Business Manager account, you will need to assign people to manage the account. This could be yourself, employees, or the agency partner. To do this, go to Business Settings > People and click “Add.” Enter the email address of the person you want to add and select their role. You can choose from Admin, Employee, or Analyst.
- Admin: Admins have full access to all of the Business Manager account settings, including the ability to manage people, accounts, pages, and ad campaigns. They can also assign roles and permissions to other people within the account.
- Employee: Employees have limited access to the Business Manager account, depending on the level of access granted by the admin. They can create ads, view ad performance, and manage certain assets, but they cannot manage people or access billing information.
- Analyst: Analysts have the most limited access of the three roles. They can only view ad performance data and create reports, but they cannot create or manage ads, assets, or people within the account.
Step 3: Add an Agency Partner
To add an agency partner to your Business Manager account, go to Business Settings > Partners and click “Add” and “Give a partner access to your assets.” Enter the partner business ID number of the agency you want to add and select their role. Click “Next” and choose what access to give them.
Step 4: Grant Access to the Agency Partner
After adding the agency partner, you will need to grant them access to the specific assets they need to manage. This could include Facebook Pages, ad accounts, or Instagram accounts. To grant access, go to Business Settings > Accounts and click “Add.” Select the type of asset you want to grant access to and select the agency partner.
When adding an agency partner to Facebook Meta Business Suite, it’s important to consider which role to assign them based on their responsibilities and level of access needed to manage your social media accounts. We recommend giving agency’s “Admin” access and customizing their role to your needs. You can also customize their access by granting them specific permissions to individual assets, such as Facebook Pages or ad accounts, to ensure that they have the right level of access for their specific role in your business.
Conclusion: Why Adding An Outside Agency to Your Facebook Meta Business Suite Is Important
Adding an outside agency to Facebook Meta Business Suite can help businesses improve their social media marketing efforts and achieve their goals. By following these four steps, businesses can easily add an agency partner to their Business Manager account and grant them the necessary access to manage their social media accounts.
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