Strategy, Social Media Management, Content Creation, Influencer Marketing & Management, Paid Ads, Influencer Boxes
October 2022 - March 2023
Non-Profit, Social Justice
We saw significant success across the board with our campaign strategy. We successfully negotiated and contracted 4 guest influencer judges who represented diverse identities, created original short-form content to enhance the awareness of the series, and hosted live YouTube watch parties which ultimately lead to over 183,000 views across the 4 episodes. There was also extremely high social sentiment from the audience in addition to the participants, influencer judges, and client organization.
The result far exceeded client expectations and allowed the approval of a second season of the YouTube series.
