Strategy, Social Media Management, Content Creation, Public Relations, Influencer Marketing
March 2024 - May 2024
Food & Wine Festival, Food & Beverage
The primary goal was to drive ticket sales for the inaugural festival. Secondary goals included raising brand awareness, securing media coverage, engaging influencers, and building a sense of community around the festival. As a new brand, the festival needed to establish its identity and communicate its offerings clearly to potential attendees.
The campaign was a resounding success, with the main event selling out and the brand gaining significant local recognition. The positive feedback from attendees and the client affirmed the impact of our strategic approach, setting the POC Food & Wine Festival on a strong path for future growth.
