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Itria

Services Provided

  • Grand opening services
  • Setup of all online accounts (Instagram, Facebook, Yelp, Google)
  • Professional menu images
  • Printable menu
  • Social media and content creation
  • Yelp and Google My Business management
  • Influencer marketing and project management
  • Creative marketing campaigns
  • PR

About

Itria, a new restaurant in San Francisco, contacted Gourmand Group for help with their two grand openings: one in May 2021 for their takeout pizza concept and their final in August 2021 for their pasta and crudo menu.
1

Did not have a social media presence

We helped setup and maintain their Instagram, Facebook, Yelp and Google

2

No images

We provided professional photography and content creation for social media

3

Needed PR about the grand opening

We created a press release and sent it to our PR contacts

Results

  • 16 PR placements (including Eater and SF Chronicle)
  • Increase of 1,331 followers (+442% increase) on Instagram in 6 months
  • 70 – 100% of weekend reservations booked out in the first month
  • 90,000 views and 108,000 searches on Google between July 2021 – September 2021
  • 8,500 Yelp page visits between July 2021 – September 2021 and Itria appeared in Yelp search results 130,000 times between January 2021 – September 2021
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Take a look at some of our content:

A reel we created for Itria showcasing one of their popular pasta dishes

We utilize professional photography for our clients in order to have #foodporn images that invite the viewer in.